The meeting was a discussion between Ighor, a designer, and Alysson, a client, about developing a brand strategy and visual identity for Alisson's business. 00:02 They covered topics such as the project timeline, the discovery phase, positioning, mission/vision/values, and the development of the visual identity. 01:15 Alisson shared his background and motivation for starting his own business, which is focused on training and developing people in areas like sales, leadership, and business management. 12:20 They also discussed Alisson's target audience, which includes small and medium-sized businesses with annual revenue between 600,000 and 1.2 million BRL, led by individuals aged 35-55 who are seeking career transitions. 01:14:00 Overall, the meeting was productive, and they were able to make progress on the project plan and next steps. 01:34:07